| Course Name | Fashion Editorial and Writing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| FA 302 | Fall/Spring | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To make students to gain the knowledge of fashion media and develop the skills on fashion journalism such as fashion writing, fashion editorial and styling practices. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Within this course students will be made familiar with theoretical concepts which create a base for fashion journalism: criticism of fashion as a social/cultural phenomenon, criticism of fashion designers as artists/creators, criticism of the way people dress. Specific journalistic texts will be analyzed in class and be used as a basis for short pieces of critical writing by the students themselves. The students will have a better understanding of the functions of images in the magazines, along with advertising campaigns and editorials.By the end of the course they are asked to complete a part of a magazine with their own creative editorial and styling work. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | General introduction to fashion media and communication | Screening film: September Issue / Prep Assignment : observations on street culture |
| 2 | Content of the magazines ; Functions of texts : Print magazines and alternative power of blogs | Reading exercise from the magazines & blogs ; assign1 |
| 3 | Content of the magazines ; Functions of images and photography | Image Archeology on Street fashion; review of assignment 1 |
| 4 | Analysis of a designer: Histiographical and stylistic reading: Biography, style and the role of the designer in 20th century fashion | Farid Chenoune, Jean Paul Gaultier, New York 2005, 415., Fashion Now Taschen, 2008 + Designer bios, Dictionary of Contemporary fashion designers / Introduction to Assignment 2: selection of a designer and doing research; writing one page of designer analysis |
| 5 | Analysis of a design collcetion: Conceptual reading: avantgarde fashion designers and radical fashion | Reading and analysis: Caroline Evans, “No man’s land”, in: Hussein Chalayan, Rotterdam/Groningen 2005, pp. 815. / Introduction to Assignment 3 . writing a critical essay on a collection of an avantgarde designer |
| 6 | Talking about the way people dress : the trend indicators as fashion icons | Joanne Eicher a.o., The visible self, New York 2000, pp. Signature Style : Falling of the Fashion Train with Frida, Georgia, and Louise by Jo Ann C.Stabb, pp.390394. http://www.graziadaily.co.uk/ Hand in Assignment 2/ |
| 7 | Criticism of fashion consumption and fashion victims | Film screening: Toni Takitani / Wrting a short essay and class discussion on film / Hand in Assignment 3/ |
| 8 | Guest speaker: Fashion editor / journalist | Seminar and discussion |
| 9 | Journalistic styles of magazines | Reading 3 articles from Vogue ,Plaza,NY times,ID magazine Class assignment: presentation of reading reports |
| 10 | Functions and Styles of Interviews | Reading 3 interviews from the magazines , Class assignment: analysis of an interview; group presentations |
| 11 | Functions and Styles of Image : Fashion Photography catwalk and promotional catalogue photography | The difference between editorial, advertising campaigns, Street style and informative trend images : Introduction to Assignment 4: Choose a designer collection and make a comparision of the use of photographs |
| 12 | Fashion editorial workshop 1 | Hand in Assignment4 / Class assignment: Collage : Editing a story of 3 pages by selection of fashion photographs from magazines |
| 13 | Fashion editorial workshop2 | Editing a story based on contemporary fashion trends + Research |
| 14 | Fashion editorial workshop3 | Collection of garments and styling |
| 15 | Fashion editorial workshop4 | Fashion shooting and page graphical layout |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Course readings and documents are provided to students by the instructor of the course |
| Suggested Readings/Materials | The students can make use of contemporary fahion magazines and internet sources |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 60 |
| Presentation / Jury | ||
| Project | 1 | 30 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 100 | |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 6 | 2 | 12 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 8 | |
| Presentation / Jury | |||
| Project | 1 | 18 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 110 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to develop and design a collection independently. | X | ||||
| 2 | To be able to do maintain a design research individually or as a team. | X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. | X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. | X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. | X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | X | ||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
